Melissa  Jordan

Melissa Jordan
Senior marketing representative/senior web producer, Bay Area Rapid Transit

Website | @sfbart

Melissa Jordan has worked at BART as senior marketing representative since June 2008. Her areas of responsibility include content management for the www.bart.gov website and development of BART’s social web strategy. She produces BART’s Twitter feed at www.twitter.com/sfbart and blogs at sfbart.posterous.com. Before joining BART, she spent two decades as a reporter and editor for news organizations including The Associated Press and the San Jose Mercury News. She is a graduate of Columbia University Graduate School of Journalism and the University of Georgia.

Sessions

Melissa Jordan (Bay Area Rapid Transit)
Bay Area Rapid Transit is using the web in innovative ways to promote openness, transparency and interactivity with public transit riders. From opening up live data to developers, to connecting in real time with customers on Twitter, Facebook and an open-comment blog, BART is changing the model of a government agency from faceless bureaucracy to approachable, tech-savvy dot-gov.