Alvaro Fernandez

SharpBrains

Alvaro Fernandez is the co-founder and Chief Executive Officer of SharpBrains, a market research and advisory services firm that covers applications of cognitive neuroscience. Alvaro has been quoted by the New York Times, Reuters, Associated Press, Venture Capital Journal, and more, and blogs for the Huffington Post. Alvaro holds an MBA and MA in Education from Stanford University, and has been appointed by the World Economic Forum to the Global Agenda Council on the Challenges of Gerontology.

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Sessions

2:00pm Tuesday, 03/10/2009

Emerging Research and Technologies for Life Hacking

Geek Life
Location: Valley Room

Alvaro Fernandez (SharpBrains)

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Life hacking. Brain training. One and the same. The brain's frontal lobes enable our goal-oriented behavior, supporting our so-called "executive functions," which can be enhanced with targeted practice. Such as life hacking. This session will provide an overview of the cognitive neuroscience underpinning life hacking, and review the state-of-the-art of non-invasive tools for brain training. Read more.

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