William E. Lowell

Bill Lowell is Founder and President of Business Development Directives (BDD), a nationally recognized, research-driven marketing and management consulting firm. With more than 20 years of experience working with some of the world’s leading technology organizations, Bill has authored more than 50 incisive articles on research, marketing and business, and facilitated more than 1,500 interactive presentations. He is also the author of the book titled “Focus Groups Made Simple.”