Ashwini Asokan is a design researcher in the User Experience Group of Intel’s Digital Home Group. At the crossroads between research and design, Ashwini’s work spans from conducting ethnographic and design research to translating insights into consumer experiences which the designs of Intel’s digital home platforms are then imbued with. Her work at Intel is inspired by her interests and studies of cultures around the world. At various times in her career at Intel she has led the definition of future PC & CE consumer experiences, and worked with her team to establish key user experience processes and a culture informed and inspired by research from across the globe on people, homes and their daily life. She is constantly engaged in identifying new strategic opportunities for Intel’s digital home platforms. Her passion and current focus is on leading explorations in middle and upper class emerging markets, with an extensive focus on India, China and Brazil. She leads the emerging markets strategy in the Digital Home Group, driving what she considers to be critical to the future of computing.
Ashwini completed her Bachelors in Visual Communication from India and moved on to graduate from Carnegie Mellon University’s School of Design with a Masters in Interaction Design. Passionate about her own origin as a dancer – designer from India, Ashwini’s work from her younger years at school to her work presently at Intel has been an ongoing exploration of the threads of culture that run through movement, behavior, design and management.