Sharon is the Head of Analytics at Social Point, one of the world’s leading developers of games for mobile with a fan base of more than 50 million active monthly players across the world. As Head of Analytics Sharon’s role involves providing the necessary Big Data architecture required to process 1 billion events per day, creating predictive analytics to customize the player experience and building text analytics to ensure that Social Point listens to and responds to the ideas of its players.
Prior to joining Social Point Sharon was co-founder and CEO at Path Intelligence. Path Intelligence is a retail analytics firm that uses proprietary mobile location technology to understand and predict the way that shoppers behave inside shopping malls. The firm detects over 30 million shoppers per week and is installed in 16 countries across the globe. Sharon and her co-founders have been recognized for their innovation and technology leadership through various awards and Path Intelligence has been featured regularly in the media including on the BBC, CNN and The Economist.
Sharon has an MBA degree from Massachusetts Institute of Technology (MIT) in the USA, an MA in Economics and a Bachelor of Arts and a Bachelor of Music degree from the University of Auckland, New Zealand.