Josh Rooke-Ley
Coder, Uncommon Projects, LLC.

Uncommon Projects was tapped to create 20 very special bikes to promote Yahoo!'s Purple campaign. The bikes needed to automatically take photos while being ridden. But they also needed to geotag each photo, upload it to Flickr in real time, work domestically and internationally, weather the elements, survive city riding, and last for weeks on a charge.