News and Coverage

ETech 2009 Schedule

Below are the confirmed and scheduled talks at ETech 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own ETech schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Imperial Ballroom
Add Welcome and Announcements to your personal schedule
8:45am Plenary
Room: Imperial Ballroom
Welcome and Announcements
Add Sustaining the American Family to your personal schedule
9:00am Plenary
Room: Imperial Ballroom
Sustaining the American Family Alex Steffen (Worldchanging)
Add WITNESS: Capturing Crises to your personal schedule
9:35am Plenary
Room: Imperial Ballroom
WITNESS: Capturing Crises Sameer Padania (WITNESS)
Add Low-Cost, Low-Power Computing to your personal schedule
Low-Cost, Low-Power Computing Mary Lou Jepsen (Pixel Qi)
Add I Just Don't Trust You: How the Tech Community Can Reinvent Risk Ratings to your personal schedule
11:00am I Just Don't Trust You: How the Tech Community Can Reinvent Risk Ratings Toby Segaran (Google), Jesper Andersen (Bloom Studios)
Add The End of Obsolescence: Engineering the Post-Consumer Economy to your personal schedule
2:00pm The End of Obsolescence: Engineering the Post-Consumer Economy Lane Becker (Get Satisfaction), Thor Muller (Get Satisfaction)
Add Mr. Hacker Goes to Washington to your personal schedule
4:10pm Mr. Hacker Goes to Washington Greg Elin (Sunlight Foundation)
Add Building a New Biology to your personal schedule
5:05pm Building a New Biology Drew Endy (Stanford & The BioBricks Foundation (BBF)), Jason Schultz (Samuelson Law, Technology & Public Policy Clinic, UC Berkeley School of Law), Jennifer Lynch (UC Berkeley School of Law)
Crystal Room
Add Out of China: Manufacturing the Chumby to your personal schedule
11:00am Out of China: Manufacturing the Chumby Andrew "bunnie" Huang (Chumby Industries)
Add Real Hackers Program DNA  to your personal schedule
11:55am Real Hackers Program DNA Reshma Shetty (Ginkgo BioWorks), Barry Canton (Ginkgo BioWorks)
Add Why Study Aging?  to your personal schedule
2:00pm Why Study Aging? Chris Patil (Buck Institute for Age Research)
Add Open Fabrication and the Environment or Taking Spime Apart to your personal schedule
2:55pm Open Fabrication and the Environment or Taking Spime Apart Tom Igoe (Interactive Telecommunications Program, NYU)
Add From Anywhere and Anytime – To Here and Now: Imagining the Future of Technology in Culturally Relevant Local Contexts  to your personal schedule
4:10pm From Anywhere and Anytime – To Here and Now: Imagining the Future of Technology in Culturally Relevant Local Contexts Ashwini Asokan (User Experience Group, Digital Home Group, Intel® Corporation )
Add High-Tech Chocolate: Reinventing the Path from Pod to Palate to your personal schedule
5:05pm High-Tech Chocolate: Reinventing the Path from Pod to Palate Timothy Childs (TCHO ), Maribeth Back (FX Palo Alto Laboratory)
Gold Room
Add Sensors, Smart Content, and the Future of News to your personal schedule
2:55pm Sensors, Smart Content, and the Future of News Nick Bilton (The New York Times R&D Labs)
Add Priorities for a Greener World: If You Could Design Anything, What Should You Do? to your personal schedule
4:10pm Priorities for a Greener World: If You Could Design Anything, What Should You Do? Jeremy Faludi (Worldchanging, Stanford, Project Frog)
Add New Materials to your personal schedule
5:05pm New Materials Andrew Dent (Material ConneXion, Inc.)
Add Tuesday Night BoFs to your personal schedule
7:30pm BoF Sessions
Room: Gold Room
Tuesday Night BoFs
Add Werewolf to your personal schedule
9:00pm Plenary
Room: Gold Room
Werewolf
Empire Room
Add Your Energy Identity and Why You Should Care to your personal schedule
11:00am Your Energy Identity and Why You Should Care Gavin Starks (Open Data Institute)
Add Open Source Hardware—Good for Business? to your personal schedule
11:55am Open Source Hardware—Good for Business? Peter Semmelhack (Bug Labs)
Add South Bay Salt Pond Restoration and Sun Labs Project Ravenswood to your personal schedule
2:00pm South Bay Salt Pond Restoration and Sun Labs Project Ravenswood John Y. Takekawa ( USGS Western Ecological Research Center), Roger Meike (Sun Microsystems, Inc.)
Add Cybercrime: Today and Tomorrow’s Threats to your personal schedule
2:55pm Cybercrime: Today and Tomorrow’s Threats Alex Stamos (iSEC Partners, Inc.)
Add Playpower: Designing 8-bit Learning Games for Radically Affordable Computers to your personal schedule
4:10pm Playpower: Designing 8-bit Learning Games for Radically Affordable Computers Derek Lomas (The Playpower Foundation), Daniel Rehn (Playpower Foundation), Jeremy Douglass (U. California San Diego)
Add Robots: The Next Ten Years to your personal schedule
5:05pm Robots: The Next Ten Years David Calkins (Robotics Society of America, et. al.)
Valley Room
Add Emerging Research and Technologies for Life Hacking to your personal schedule
2:00pm Emerging Research and Technologies for Life Hacking Alvaro Fernandez (SharpBrains)
Add Designing for Urban Green Space to your personal schedule
2:55pm Designing for Urban Green Space Elizabeth Goodman (UC Berkeley)
Add IEEE-Tech: Redefining Standards for Emerging Technologies  to your personal schedule
4:10pm IEEE-Tech: Redefining Standards for Emerging Technologies William E. Lowell (Business Development Directives), Colleen Crary (IEEE Standards Association)
5:05pm TBC
California Room
7:45am Breakfast
Room: Market Street Foyer
12:40pm Lunch
Room: Market Street Foyer
10:15am Morning Break
Room: Regency Ballroom
3:40pm Afternoon Break
Room: Regency Ballroom
5:50pm Exhibit Hall Reception
Room: Regency Ballroom
8:45am-9:00am (15m)
Welcome and Announcements
Opening remarks by Program Chair, Brady Forrest.
9:00am-9:35am (35m)
Sustaining the American Family
Alex Steffen (Worldchanging)
The American family consumes resources vastly beyond its "share"--more so than other nation's family. However, due to technology, increasing environmental awareness, and a changing economy, it is also the best poised to make a course correction. Worldchanging's Alex Steffen returns to show the results of his latest project about how to make us more sustainable.
9:35am-9:50am (15m)
WITNESS: Capturing Crises
Sameer Padania (WITNESS)
WITNESS works at the intersection of human rights, media, and technology, and was founded in 1992 by musician and activist Peter Gabriel. Our mission is to use video and new technologies to open the eyes of the world to human rights violations.
9:50am-10:10am (20m)
Low-Cost, Low-Power Computing
Mary Lou Jepsen (Pixel Qi)
The key to developing low-cost computing in developing markets is power consumption. An often overlooked aspect of that is the screen. Mary Lou Jepsen, former CTO of the OLPC, has started a new company aimed at a low-cost, low-power screen. She will share insights gained in manufacturing, developing, and deploying this new technology.
11:00am-11:45am (45m) Computing
I Just Don't Trust You: How the Tech Community Can Reinvent Risk Ratings
Toby Segaran (Google) et al
Financial technology – something we all thought was complete – has been upended. Fundamental assumptions have been exposed as faulty. And now we have the opportunity to recreate our finance industry from the bottom up. We have a choice: a path of openness and information sharing, or more opacity and secrecy.
11:55am-12:40pm (45m) Mobile and The Web
txteagle: Crowd-Sourcing on Mobile Phones in the Developing World
Nathan Eagle (MIT)
txteagle is a mobile crowd-sourcing application that will be launching in Kenya on the Safaricom network. It enables people to earn and save small amounts of money by completing simple tasks on their phones for companies who pay them either in airtime or cash. http://txteagle.com
2:00pm-2:45pm (45m) Developing Markets
The End of Obsolescence: Engineering the Post-Consumer Economy
Lane Becker (Get Satisfaction) et al
Consumerism is crashing, but the logic of digital, networked products promises a path forward. The emerging sustainable economy connects a renewed "repair culture" to reputation systems for companies and customers. It leads to the platformization of everything, ultimately allowing digital products to drive an overwhelming share of economic activity.
2:55pm-3:40pm (45m) City Tech, Geek Life, Materials, Objects
The Greatest Virtual Marathon: Computing and Materials in Sports
Michael Tchao (Nike Techlab)
The greatest sports athletes' records live and die by their hi-tech gear. They use new swimsuits like the razor to shave seconds off their laps and sensors like the Nike+ to record their training. Michael Tchao of Nike Labs will share with us the process behind these creations and the new materials and technology that make them happen.
4:10pm-4:55pm (45m) Geek Life, Mobile and The Web
Mr. Hacker Goes to Washington
Greg Elin (Sunlight Foundation)
Want to help fix democracy? Hackers, those crazy Utopian dreamers with DIY attitudes, have begun a sustained assault on government with projects like the Sunlight Foundation, OpenCongress, GovTrack, Watchdog.net, FedSpending, MySociety, and Public.Resource. The goal?
5:05pm-5:50pm (45m) Health
Building a New Biology
Drew Endy (Stanford & The BioBricks Foundation (BBF)) et al
Three leaders in the technology and law of synthetic biology will present a crisp and accessible briefing on new cooperative efforts to make tens of thousands of open source standardized DNA parts. Discussion to follow.
11:00am-11:45am (45m) Developing Markets, Materials, Objects
Out of China: Manufacturing the Chumby
Andrew "bunnie" Huang (Chumby Industries)
China is one of the U.S.'s biggest trading partners, and is one of the premier regions for manufacturing electronic goods of all types. When startup Chumby Industries needed to migrate their U.S.-built Chumby device prototypes to production, they sent bunnie Huang to China to build the Chumby supply chain.
11:55am-12:40pm (45m) Health
Real Hackers Program DNA
Reshma Shetty (Ginkgo BioWorks) et al
Come learn about synthetic biology and watch a fun hands-on demo where we build a genetically engineered organism! It's like Spore, only real. No experience necessary.
2:00pm-2:45pm (45m) Health
Why Study Aging?
Chris Patil (Buck Institute for Age Research)
Chronological age is the primary risk factor for lethal conditions such as cancer, yet we spend the vast majority of our resources on a disease-by-disease basis, "treating the symptoms" without addressing the underlying cause. Patil will describe and defend our efforts to understand the biological basis of aging, as well as efforts currently underway to intervene in the aging process.
2:55pm-3:40pm (45m) Materials
Open Fabrication and the Environment or Taking Spime Apart
Tom Igoe (Interactive Telecommunications Program, NYU)
Recent innovations in materials and processes have radically changed how stuff is made. There's not much talk, though, about how stuff is un-made. In this talk, Igoe will explain where stuff goes when you throw it away, how that's affecting the environment, and how sharing some of the intellectual property of the making process can facilitate the un-making.
4:10pm-4:55pm (45m) City Tech
From Anywhere and Anytime – To Here and Now: Imagining the Future of Technology in Culturally Relevant Local Contexts
Ashwini Asokan (User Experience Group, Digital Home Group, Intel® Corporation )
Four phrases come to mind while summarizing the last decade of computing: “anywhere and anytime,” “always-on,” “open source and available to all," “social networks that reach beyond geographical borders.” This talk explores the importance of localized experiences with technology, using a variety of examples from India, China, Brazil, and many other countries.
5:05pm-5:50pm (45m)
High-Tech Chocolate: Reinventing the Path from Pod to Palate
Timothy Childs (TCHO ) et al
What happens when high-tech chocolate factory meets high-tech research lab? TCHO of San Francisco is a new kind of chocolate factory, founded by a Space Shuttle technologist and a chocolate industry veteran. TCHO is working with FXPAL, a high-tech research lab in Silicon Valley, to apply emerging technologies in clarifying end-to-end chocolate production processes.
11:00am-11:45am (45m) City Tech, Geek Life, Materials, Wireless Signals
Building the Programmable Environment: Co-Design and Physical/Digital Space Making
Jennifer Magnolfi (Herman Miller)
The design and production of physical/digital spaces is at the heart of what we call the Programmable Environment. Instead of environments complete and fixed in time, subject to renovation or demolition when their purpose is no longer relevant, the result is a spatial system designed to evolve over time, in interaction with the users who inhabit it.
11:55am-12:40pm (45m) Geek Life
Technology Uses Us: Humans as an Ecological Niche
Maureen McHugh (.)
More and more we use biological metaphors for our technology. Cars break and are fixed, but computers get infected. Technology evolves, competes, exploits our emotions. We are the ecological niche for technology. And its uses of us may be no more benevolent than our uses of our own ecological niches.
2:00pm-2:45pm (45m) Materials
Roll-to-Roll (R2R) Manufacturing of Flexible Displays
Carl Taussig (HP Labs)
Flexible paper-like displays will replace the use of print on paper in many applications such as books, newspapers, and calendars. The required attributes of these new displays are readability in a variety of lighting conditions, low power consumption (bi-stability), light weight, mechanical toughness, and low cost.
2:55pm-3:40pm (45m) City Tech, Geek Life, GeoLocation, Mobile and The Web
Sensors, Smart Content, and the Future of News
Nick Bilton (The New York Times R&D Labs)
We are currently in a time when sharing and social networks are changing the way we consume editorialized media and the definition of "'content" is increasingly blurred. In the R&D Labs at The New York Times we are exploring some of the questions around how we will consume information in the next 2 to 20 years.
4:10pm-4:55pm (45m) City Tech, Geek Life
Priorities for a Greener World: If You Could Design Anything, What Should You Do?
Jeremy Faludi (Worldchanging, Stanford, Project Frog)
Does paper vs. plastic even matter compared to how you got to the store? Everyone today is aware that there are looming environmental problems, and many are looking to create change. This talk derives a list of the industries and areas of our lives that most need change, in order of priority, and suggests what some of these changes should be.
5:05pm-5:50pm (45m) Materials, Objects
New Materials
Andrew Dent (Material ConneXion, Inc.)
True innovation in materials takes on many forms, and for 80% of the world's population means the effective use of often scarce resources. "Technology Transfer," a term used to refer to the process of converting academic research into usable products, is just as important whether between the developing and the developed world or between two disparate industries.
7:30pm-9:00pm (1h 30m)
Tuesday Night BoFs
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs are happening Tuesday and Wednesday in the Redwood, Crystal, Gold, and Empire Rooms from 7:30p - 10:30p on Tuesday and Wednesday.
9:00pm-11:00pm (2h)
Werewolf
Werewolf is a game of paranoia and group behavior and a fun way to get to know your fellow conference-goers.
11:00am-11:45am (45m) City Tech, Developing Markets, Health
Your Energy Identity and Why You Should Care
Gavin Starks (Open Data Institute)
As we progress to a post-scarcity society, either you'll measure your consumption or someone else will. More data is becoming accessible than has ever existed. Whether driven by climate change, peak oil, or economic change, sustainability is now a fundamental factor of your business and your life. We'll unpack and map the dramatic changes coming to industry, markets, politics--and you.
11:55am-12:40pm (45m) City Tech, Developing Markets
Open Source Hardware—Good for Business?
Peter Semmelhack (Bug Labs)
The business benefits of open source software are well documented. But can the same or similar benefits also be realized by using open source hardware (OSH)? Peter Semmelhack, founder and CEO of Bug Labs, will address some of these issues, discuss the opportunties and challenges, and provide anecdotes from his experiences at Bug Labs.
2:00pm-2:45pm (45m) City Tech, GeoLocation
South Bay Salt Pond Restoration and Sun Labs Project Ravenswood
John Y. Takekawa ( USGS Western Ecological Research Center) et al
The South Bay Salt Pond Restoration Project is the largest tidal wetland restoration project on the West Coast. When complete, the project will restore 15,100 acres of industrial salt ponds to a rich mosaic of tidal wetlands and other habitats.
2:55pm-3:40pm (45m) Mobile and The Web
Cybercrime: Today and Tomorrow’s Threats
Alex Stamos (iSEC Partners, Inc.)
It has long been an unfortunate fact that the World Wide Web cannot be safely used by the vast majority of people in the world. From advanced Flash and JavaScript attacks to vulnerabilities in the fundamental technologies powering the Internet, the last several years have brought a new slew of techniques that are undermining the already shaky trust relationships that make web commerce possible.
4:10pm-4:55pm (45m) Computing, Developing Markets
Playpower: Designing 8-bit Learning Games for Radically Affordable Computers
Derek Lomas (The Playpower Foundation) et al
Half the world lives on less than $2.50 per day and has minimal access to education. The Playpower Foundation is using a radically affordable $12 computer, based on an old video game console technology (now in the public domain) as an 8-bit platform for learning games. Global poverty meets 8-bit design constraints--with only an open source community of 8-bit hackers in the middle?
5:05pm-5:50pm (45m) City Tech, Geek Life, Health, Materials, Mobile and The Web
Robots: The Next Ten Years
David Calkins (Robotics Society of America, et. al.)
What coming in robots? More than just the butler bot, we can expect to see many robots in all aspects of our life - home, work, hospitals, schools.... Single task robots will permeate our lives, as will telepresence bots giving us the ability to truly bi-locate. Noone can predict the future, but we can get a sneak peak.
11:00am-11:45am (45m) City Tech, Mobile and The Web
The Dotted-Line World: How Ubicomp Can Make Everything into a Subscription
Mike Kuniavsky (ThingM Corporation)
Distributed networks create distributed ownership. The identification and wireless networking pieces of ubicomp allow us to turn familiar objects into subscriptions. At a fundamental level, this affects how those objects look, work, and are used, and it changes our understanding of the nature of ownership and utility. What has already become a subscription? What will?
11:55am-12:40pm (45m) Computing
"Video for Change - The Tech Behind Building a Space for Human Rights Video"
Sameer Padania (WITNESS)
WITNESS founder Peter Gabriel had a vision - a place online where anyone anywhere could upload and share video footage or stories about human rights, and where this video would kept safe, and used to create action.
2:00pm-2:45pm (45m) Geek Life
Emerging Research and Technologies for Life Hacking
Alvaro Fernandez (SharpBrains)
Life hacking. Brain training. One and the same. The brain's frontal lobes enable our goal-oriented behavior, supporting our so-called "executive functions," which can be enhanced with targeted practice. Such as life hacking. This session will provide an overview of the cognitive neuroscience underpinning life hacking, and review the state-of-the-art of non-invasive tools for brain training.
2:55pm-3:40pm (45m) City Tech
Designing for Urban Green Space
Elizabeth Goodman (UC Berkeley)
The number of technologies for healthier and more sustainable urban living can seem overwhelming. This talk introduces four frameworks for thinking about technology design for environmental living in cities in general and urban agriculture in particular. Liz will introduce three frameworks researchers and designers have used to design technologies for sustainable living in cities and suburbs
4:10pm-4:55pm (45m) Products and Services
IEEE-Tech: Redefining Standards for Emerging Technologies
William E. Lowell (Business Development Directives) et al
In this highly interactive and energetic workshop, participants will learn from each other, joining technology experts and IEEE-SA ProductNEXT presenters in shaping the future of technology standards. We want to hear from you. How could today’s standards be improved for emerging technologies? Do standards restrict or slow new technology processes?
5:05pm-5:50pm (45m)
Session
To be confirmed
11:00am-6:00pm (7h)
ETech Maker Shed
Come and check out MAKE at ETech 2009. We'll have the Maker Shed on site where you can purchase electronics kits, participate in demos, hack your own creations, and customize your official ETech Conference T-shirt!
7:45am-8:45am (1h)
Break: Breakfast
12:40pm-2:00pm (1h 20m)
Break: Lunch
10:15am-11:00am (45m)
Break: Morning Break
3:40pm-4:10pm (30m)
Break: Afternoon Break
5:50pm-7:20pm (1h 30m)
Break: Exhibit Hall Reception
  • Sun Microsystems
  • Yahoo! Inc.
  • IEEE
  • Make magazine
  • Orange Labs