360º Video

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Matthew Forrest (Social Animal Digitainment Group)

Social Animal Digitainment Studio will offer the attendees of ETech a first look at a groundbreaking new 360º interactive music video featuring Macy Gray and the Deron Johnson Ensemble performing the classic song “Whatever Lola Wants.”

Using a combination of innovative production techniques, 3D modeling, flash, and player development, this is the next generation of music video where users can interact and control the video providing each viewer with a unique and customized experience of the song.

Matthew Forrest

Social Animal Digitainment Group

New media producer Matthew Forrest is an innovator and evangelist for exploring online video formats. Matthew has produced the world’s first interactive 360º music video featuring Macy Gray and continues to develop the medium. In his post at Social Animal, Matthew oversees the growth of new video formats that change the way that video is created, distributed, and monetized.

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