Social Animal Digitainment Studio will offer the attendees of ETech a first look at a groundbreaking new 360º interactive music video featuring Macy Gray and the Deron Johnson Ensemble performing the classic song “Whatever Lola Wants.”
Using a combination of innovative production techniques, 3D modeling, flash, and player development, this is the next generation of music video where users can interact and control the video providing each viewer with a unique and customized experience of the song.
Matthew is the COO of Social Animal. A seasoned media producer and financial executive, Matthew became an advocate for web video in 2007 after producing and editing the Terra Naomi show, which garnered millions of online hits and propelled her to win YouTube’s first Best Music Video Artist award. Prior to that, he started the boutique production house, Moving Talking Pictures (MTP), where he produced and edited commercials and films. A sample of MTP clients include Burton Snowboards, MTV, Comedy Central, and Mandalay Entertainment. He wrote, edited and produced the award winning feature documentary, “Diamonds in the Rough: A Ugandan Hip Hop Revolution.” Matthew started his executive career working for JP Morgan’s LabMorgan division, where he evaluated strategic investment opportunities, and later shifted over to the Equity Research division, where he focused on apparel clients including Tommy Hilfiger, Nautica and Ralph Lauren. He is a graduate of the University of Scranton with a degree in Accounting and Writing.