The greatest sports athletes’ records live and die by their hi-tech gear. They use new swimsuits like the razor to shave seconds off their laps and sensors like the Nike+ to record their training. Michael Tchao heads Nike’s Labs and will share with us the process behind these creations and the new materials and technology that make them happen.
Michael is General Manager of Nike Techlab, a sports technology innovation group within Nike chartered with developing new digital products and services for Nike’s sport and fitness consumers.
As part of this role, Michael’s group also manages technology partnerships including the partnership between Nike and Apple which led to the award-winning Nike+iPod system announced in May of 2006.
Prior to joining Nike, Michael spent 6 years in technology and marketing strategy consulting for technology companies including HP, IBM, Microsoft, Sony, Kodak GM OnStar and Disney.
Before consulting, Michael spent 10 years at Apple in Product Development, Product Marketing and Strategic Alliances, helping to define, develop and launch hundreds of hardware and software products. Michael helped found Apple’s first Multimedia Products group and headed up Product Marketing for Apple’s first foray into consumer electronics, the Newton PDA.