Consumerism is crashing, but the logic of digital, networked products promises a path forward. The emerging sustainable economy connects a renewed “repair culture” to reputation systems for companies and customers. It leads to the platformization of everything, ultimately allowing digital products to drive an overwhelming share of economic activity. The result will be a refreshed economy less bounded by the limits of natural resources.
Lane Becker is President & co-founder of Get Satisfaction, a web startup dedicated to fostering new methods of communication and collaboration between companies and their customers. Previously, Lane was co-founder of Adaptive Path, a user experience strategy, research, and design consultancy. While with Adaptive Path, Lane ran the consulting business and, as the creator of the New Ventures program, developed strategic partnerships with early-stage startup companies to provide them with long-term support for their product development, design, and launch strategies.
Thor is CTO & co-founder of Get Satisfaction, a Web-based platform that powers over 35,000 customer communities. With its motto “Love Your Customers,” Get Satisfaction is a leader in empowering organizations to support and engage their customers on the social Web. As a serial entrepreneur he is the co-founder of Rubyred Labs, a web development firm specializing in social networks, and Trapezo, a venture-backed startup that made Web software for syndicating content, acquired by Perfect Commerce in 2002. Previously, he founded a pioneering Web development boutique, Prophet Communications, later acquired by Frog Design where he served as VP Digital Media.
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