Consumerism is crashing, but the logic of digital, networked products promises a path forward. The emerging sustainable economy connects a renewed “repair culture” to reputation systems for companies and customers. It leads to the platformization of everything, ultimately allowing digital products to drive an overwhelming share of economic activity. The result will be a refreshed economy less bounded by the limits of natural resources.
Lane Becker is President & co-founder of Get Satisfaction, a web startup dedicated to fostering new methods of communication and collaboration between companies and their customers. Previously, Lane was co-founder of Adaptive Path, a user experience strategy, research, and design consultancy. While with Adaptive Path, Lane ran the consulting business and, as the creator of the New Ventures program, developed strategic partnerships with early-stage startup companies to provide them with long-term support for their product development, design, and launch strategies.
Thor Muller is CEO & co-founder of Get Satisfaction, a startup that’s revolutionizing the way companies and customers approach customer service. Previously, Thor cofounded Rubyred Labs, a San Francisco-based web apps firm that has developed social software for a range of startups and leading portals since 2005.
Prior to Rubyred, Thor was a first generation Web entrepreneur, having run one of the early Web development boutiques, Prophet Communications, later acquired by Frog Design where he served as VP Digital Media. He subsequently founded Trapezo, a venture-funded company that made Web software for syndicating content, acquired by Perfect Commerce in 2002.
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I was live blogging this one…