News and Coverage

Emerging Research and Technologies for Life Hacking

Alvaro Fernandez (SharpBrains)
Geek Life
Location: Valley Room
Average rating: ***..
(3.17, 6 ratings)

Life hacking. Brain training. They are one and the same. The brain’s frontal lobes enable our goal-oriented behavior, supporting “executive functions,” such as decision-making, attention, emotional self-regulation, goal-setting, and working memory. These functions can be enhanced with targeted practice – such as life hacking. This session will provide an overview of the cognitive neuroscience underpinning life hacking, and review the state-of-the-art of non-invasive tools for brain training: neurofeedback, biofeedback, software applications, cognitive simulations, Transcranial Magnetic Stimulation, and plain-old meditation.

Photo of Alvaro Fernandez

Alvaro Fernandez

SharpBrains

Alvaro Fernandez is the co-founder and Chief Executive Officer of SharpBrains, a market research and advisory services firm that covers applications of cognitive neuroscience. Alvaro has been quoted by the New York Times, Reuters, Associated Press, Venture Capital Journal, and more, and blogs for the Huffington Post. Alvaro holds an MBA and MA in Education from Stanford University, and has been appointed by the World Economic Forum to the Global Agenda Council on the Challenges of Gerontology.

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Comments

Picture of Manuel Maqueda
Manuel Maqueda
03/17/2009 12:20am PDT

Excellent presentation. O’Reilly should have assigned a bigger room, there were people sitting on the floor ans standing up. Brain hacking is fascinating. This was of the best talks at ETech 09.

Picture of Gary Wolf
Gary Wolf
03/13/2009 1:56pm PDT

Very good presentation.

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