Gene Becker is a leader in emerging technologies that blend the physical and digital worlds. As Layar’s US-based AR Strategist, Gene is responsible for building the creative ecosystem for the Layar augmented reality platform, working with brands, creative agencies, developers and grassroots AR enthusiasts. Prior to joining Layar, Gene was a director at Hewlett-Packard, where he led advanced research and business development for web-based mobile and ubiquitous computing, co-founded a cloud services business, and led worldwide R&D for extreme gaming and mobility brand Voodoo PC. He is the founder of strategy consultancy Lightning Laboratories, a co-founder of the ARDevCamp unconference and organizer of the Ubiquitous Media Studio meetup. Gene studied engineering and computer science at MIT and Stanford, and lives in the San Francisco Bay Area.