Elan Lee
Founder / Chief Designer, Fourth Wall Studios

Elan Lee believes that if you’re bored, you’re doing something wrong. A self-identified entertainment-addict, Elan has spent his career finding and sharing ways to extract adventure from the world around us.

From surfing down the flooded streets of LA to broadcasting a radio drama over thousands of ringing payphones, Elan has pioneered breakthroughs in the area of entertainment and immersive gaming through his role as creative director for award winning projects such as I Love Bees, NIN: Year Zero, and The Vanishing Point.

Elan was Lead Game Designer for the XBOX, has spoken all over the world on the future of gaming, and is considered among the foremost Alternate Reality Game Creators in the world. He has been featured in WIRED magazine, The New York Times, Entertainment Weekly, and the Wall Street Journal. He has won awards for best web game of the year, best advertising campaign of the year, and best idea of the year. He can also juggle.

Sessions

11:00am - 11:45am Tuesday, 03/04/2008

Designing Magnets: Connecting with Audiences in the Wired Age

General
Location: Marina Ballroom E

Elan Lee (Fourth Wall Studios)

Your ability to connect with your audience will often define the success or failure of your project. This talk will use Alternate Reality Games to explore how this new genre of entertainment can give us insight into building, maintaining, and growing an audience. Read more.