W. James Au
Writer, The Making of Second Life

I’m the author of The Making of Second Life (HarperCollins), online games editor at GigaOM.com, and write about Second Life on my own blog, New World Notes (nwn.blogs.com).

Sessions

11:50am - 12:35pm Thursday, 03/06/2008

Why Won't Second Life Just Go Away, Already? Understanding Web 2.0's Most Misunderstood Phenomenon

Location: Mission Hills

W. James Au (The Making of Second Life)

Overpraised in 2006 then dismissed in 2007 by the media and Internet gurus alike, Linden Lab's user-created virtual world keeps growing, attracting companies and organizations and millions of accounts. How is this possible, and what does it say about the Internet's future? The company's former "embedded journalist" and author of *The Making of Second Life* explains. Read more.